Marketing consulting &
Digital strategy

Effective digital B2B marketing starts with a smart and robust strategy.

We support you in defining and aligning your digital marketing targets: With clear analysis, a structured basis for decision-making and an actionable plan that makes an impact and enables growth.

Communication and marketing strategies

We develop customized strategies that combine your marketing goals with clear messages, suitable channels and a scalable structure. Whether go-to-market, idea & or product validation: we work in a well-founded, data-based manner and with a focus on sustainable impact.

Multi-channel campaigns

Whether LinkedIn, Meta or Search: We plan cross-channel campaigns that reach your target groups where they are really active; efficiently controlled, consistent in appearance, precise in effect.

Performance and content consulting

We analyze your existing measures and identify optimization potential along the entire customer journey – from data-driven campaign structures and sales materials to the right content strategy.

Market and target group analyses

We create the basis for strategic decisions with well-founded analyses: We examine the market environment, competition and target group behavior and translate our findings into concrete recommendations for you.

Do you have questions about our consulting and strategy services or are you looking for support for a service that is not explicitly mentioned here?

Then write to us! We are sure that we can help you!

REFERENCE PROJECTS

Signal Iduna logo

Industry: Insurance
Project: Strategy, Consulting, Enablement
Timeline: June 2020 – Mar 2022

3

New audience journeys

330%

Increase in leads

2.6 M

+ estimated reach of the campaign
VRSmartGuide 2zeilig (2) copy

Industry: Finance
Project: Strategy, B2B Lead Gen
Timeline: November 2022 – May 2024

150€

Ø Cost per Lead (CPL)

1,80€

Ø Cost per Click (CPC)

700

+ Leads
BayernInnovative

Industry: Public Sector
Project: Strategy, AI Content Generation
Timeline: November 2025

2

Weeks from kickoff to project completion

15sec

Visibility on “ZDF heute”

2M

+ estimated reach of the video
APF Wordmark Black

Industry: Automotive
Project: Marketing Consulting, Campaign Conception, Content, Campaign
Timeline: March 2024 – December 2025

0,40€

CPL for Newsletter Signups

6

Global campaigns & actiavtions

0,03€

Cost per Follower
Jenna Henkel
“With its strategic foresight and extensive performance expertise, the DCBerlin team has been a close and reliable partner of Henkel Adhesives Solutions for many years.”
Jenna Koenneke
Global Director Sustainability – Sustainable Materials – Adhesives Technologies, Henkel

INTERESTED IN A JOINT PROJECT?

Then write me a message and I will get back to you directly with an appointment proposal.