Months until brand launch
Expected Annual Sales in the next 10 years
Stakeholders and brand ambassadors
Henkel AG & Co. KGaA is a publicly listed German manufacturer in the consumer goods industry with global brands and technologies in the three business units Laundry & Home Care, Beauty Care and Adhesive Technologies.
Creating an innovative future-proof brand within the Adhesive Technologies business unit, that brings together digital service solutions under a unique and recognizable umbrella. Establishing an overarching brand strategy, a recognizable brand design, and an impactful brand activation driven by a rapid, data-driven, and user-centric processdeliverables like a unique and memorable brand video, a landing page that fits well into the corporate website of Henkel and a brand ambassador program.
Creating an innovative future-proof brand within the Adhesive Technologies business unit, that brings together digital service solutions under a unique and recognizable umbrella. Establishing an overarching brand strategy, a recognizable brand design, and an impactful brand activation driven by a rapid, data-driven, and user-centric processdeliverables like a unique and memorable brand video, a landing page that fits well into the corporate website of Henkel and a brand ambassador program.
Despite the constraints of the pandemic, DCBerlin, MVP Factory, BRAIND and Henkel were able to create and roll-out a global B2B brand in record time. Using the innovative data-based branding process (Rapid Brand Prototyping), DCBerlin conceptualized, validated and launched the „Henkel Qhesive Solutions” brand within 3-6 months.
For our innovative process we received the „Best of Consulting“ award from Wirtschaftswoche (Germany’s leading business magazine) in the category “marketing” together with our partners from MVP Factory.
Industry: Real Estate
Project: Performance
Timeline: Starting from January 24
Projected yearly
sales over the next decade
Anticipated annual sales for the next ten years
Expected yearly sales in the coming ten years
Industry: Real Estate
Project: Performance
Timeline: Starting from January 24
Projected yearly
sales over the next decade
Anticipated annual sales for the next ten years
Expected yearly sales in the coming ten years
Industry: Real Estate
Project: Performance
Timeline: Starting from January 24
Projected yearly
sales over the next decade
Anticipated annual sales for the next ten years
Expected yearly sales in the coming ten years
Industry: Real Estate
Project: Performance
Timeline: Starting from January 24
Projected yearly
sales over the next decade
Anticipated annual sales for the next ten years
Expected yearly sales in the coming ten years
Industry: Real Estate
Project: Performance
Timeline: Starting from January 24
Projected yearly
sales over the next decade
Anticipated annual sales for the next ten years
Expected yearly sales in the coming ten years
Industry: Real Estate
Project: Performance
Timeline: Starting from January 24
Projected yearly
sales over the next decade
Anticipated annual sales for the next ten years
Expected yearly sales in the coming ten years
